Thursday, 11 November 2010

Perfection In Seven Weeks - Morgan Aero SuperSports

The Morgan Aero Super Sports was launched in 2009, it is a targa version of the limited edition AeroMax I looked at in yesterdays blog.

It takes seven weeks to build a SuperSport starting with the aluminium (clipped British pronunciation) frame.

The 4.8 litre / 293 CUI BMW V8 can be specified with either automatic or six speed manual gearbox. At each stage of assembly only one person is responsible for and works on each vehicle, ensuring job satisfaction for the employee and 'perfection' for the customer.

Notice in the assembly process of the Aero SuperSport how the BMW cam cover will magically disappear.

The body panels are super formed and then finished by hand.

The aluminium body panels are bonded around an ash frame, this type of construction is both extremely light and also meets all the global crash standards required of a 21st century vehicle.

Morgan offer customers a choice of 40,000 colours for their hand painted vehicles, if they don't already have the colour you want they will make it.

The eight vehicles seen here in the Aero SuperSports assembly area will represent an income of over £800,000 pounds / US$ 1.28 million. Seventy percent of Morgans are exported.

As if by magic the BMW cam cover disappears !

Close to complete every detail is double checked to perfection in the Aero SuperSports finishing area.

The next stop for this Aero SuperSports will be either the customer hand over area in the factory or to a dealer.

Chairman Charles Morgan says of this particular model of perfection “ The Morgan Aero SuperSports is a luxurious flamboyant sports car which also remains true to Morgan’s philosophy of lightweight minimalist simplicity. It is a celebration of our love of cars and the romance of travel and is a fitting model to announce during Morgan’s Centenary year.”

Hope you enjoyed today's trip around the Morgan Motor Company following the production of the Aero SuperSport, tomorrow I hope you'll join me in looking at the production of classic Roadsters, don't forget to come back now !


  1. This was so cool, Art. I loved being the proverbial "fly on the wall" at the creation of one of these magnificent autos. You were allowed access to each atage?
    I adored Charles Morgan's quote at the end. He was quite poetic and his strive for perfection certainly paid off!

  2. Ash and aluminum . . . those are baseball bat materials.

  3. We were guided along a red route through the whole factory Chief, it was like watching your car being built by a couple of mates, it was a very friendly and relaxed environment.

    The last time I went on a factory tour was in 1983 to the VW then brand new Halle 54 factory where the then new Golf 2 was being assembled by six men and something like 1200 very affectionate and caring robots !

  4. Probably why the vehicle passes global crash test standards with flying colours Steve ! :-)

  5. I love factory tours. I am envious of your experience, my friend.

  6. It was well worth the visit Steve :-)

  7. Great article, the Morgan has always been one of my favorites. Having the opportunity to watch these legends be born had to be a rush.